Dr Lowrie supervises online doctoral candidates with the University of Liverpool. He holds a PhD from the University of Cambridge on the subject of higher education marketing.
He has published on branding higher education, the promotion of relevance in higher education, accreditation of business schools, research networks, service encounters in the classroom, and the influence of professor characteristics on student satisfaction and dissatisfaction. He is co-editor of the Journal of Marketing for Higher Education, co-editor of On the Marketisation and Marketing of Higher Education (Routledge, 2014) and is founding chair of the American Marketing Association special interest group on Marketing for Higher Education.
Anthony delivered a keynote address at the 2012 International Conference on Higher Education Marketing in Cyprus. He chaired a panel session on Marketing Higher Education in Challenging Times at the AMA Summer Educators’ Conference in Chicago in 2012 with Don Lehmann, Jag Sheth, and Valarie Zeithaml. He was track chair for the Marketing for Higher Education competitive track at the 2013 AMA Winter Educators’ Conference in Las Vegas.
He was an Economic and Social Research Council research fellow at the University of Cambridge’s Judge School of Business. He is currently a Professor of Marketing at Minnesota State University, a visiting reader at the University of Surrey, an associate member of the Research Centre for Service Management at Loughborough University and an Associate Professor of Marketing Communications at Emerson College, Boston.