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A few months after graduating with an MSc in Management in 2015, Cédric Rauhaus took up a position as Communications Manager with the European Aluminium Foil Association, EAFA.

Has your online degree helped you in your career?
The degree was optimal preparation for my new role at the European Aluminium Foil Association – both the content and the interactions with my fellow students from around the world – and was, of course, also a decisive advantage in the application process.

Internationality as well as intercultural skills and communication play a vital role in my job. In my position, it is extremely important to work closely with decision makers of different industrial companies from all over Europe. For this, one must understand economic relationships and interpret them correctly.

Why did you choose to study online for this degree with the University of Liverpool?
After receiving my bachelor's degree in the Netherlands, I wanted to enrich my academic career with an international masters degree. However, since I had already started working, full-time studies abroad were out of the question. The online courses offered by the University of Liverpool represented an attractive alternative.

What did you enjoy most about studying online with the University of Liverpool?
I enjoyed having the ability to work autonomously and at the same time collaboratively in an international environment at any time and from any location. Interacting with students from all over the world was an absolute enrichment. I think that there are not many opportunities to discuss so many points of view in an international context. This experience has opened my eyes and ears in many ways.

What did you research for your degree?
I focused on whether existing concepts of brand identity are transferable to industrial goods, and how far they need to be adjusted due to market-specific features. The aim was to examine the transferability of the concepts and to generate a framework that is applicable for industrial brand management.

What did it mean to you to graduate in Liverpool?
Travelling to Liverpool to graduate was the finale of an exciting phase of my life. I could not wait to celebrate the conclusion of my academic career in Liverpool and I was excited to meet my fellow students from all over the world.

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