What do you do?
I identify shifts in the financial market, customer needs, and general industry trends that may impact the organisation’s goals and objectives, then recognise the implications of the impact, and support the development of effective marketing strategies to address these implications.
Why did you choose to study online for this degree with the University of Liverpool?
After migrating from Mauritius to Canada in the early 2000s, I started a career in the financial sector where I was constantly exposed to working in a fast-paced, competitive, risky, and change-prone environment. The new experience reinforced my passion for business research. I started seeking advanced knowledge in business, which led me on the path to a doctor in business administration. The DBA programme offered by the other universities I considered were for the most campus-based and those offered online did not meet my expectations.
I still remember the day I came across the DBA by the University of Liverpool, while perusing the Economist magazine, and immediately reached out for more information. Eventually I opted for the University of Liverpool programme because of its: (i) flexibility, (ii) practitioner-oriented design (iii) action research framework, and (iv) credibility.
How do you fit online study into your life?
I have made it a practice to spend three hours each week day (after work) and no less than eight hours over the weekend (split between early morning and late night). The portable nature of the online classroom also allowed me to progress with the study while travelling for work or personal reasons.
What have you enjoyed most about studying online with the University of Liverpool?
The programme’s action research framework, the learning sets, and the overall focus on practice and practitioners. The two DBA residencies in Liverpool were a bonus. I have also enjoyed the interaction with other international students, which has made me appreciate the strength embedded in pluralism.
What is the subject of your DBA thesis?
Does digital marketing influence purchase intention?
Has your online degree changed you or helped you move ahead already?
The DBA programme has undoubtedly made me a reflective practitioner and more decisive in the way I approach organisational situations. It has brought me to appreciate new concepts such as leaderful practice, where any member of the organisation can serve as a leader. The DBA is helping me move forward as a leaderful practitioner. It has indubitably opened the door to a new career opportunity.
What three words sum up your experience with the University of Liverpool?
Positive. Stimulating. Inspiring.
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