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Online Degree Master of Business Administration

Structure

The Liverpool Online MBA programme consists of five core modules, a choice of three elective modules1 and culminates in a dissertation or consultancy project.

The first module takes 12 weeks. Each subsequent module lasts 8 weeks and the dissertation or consultancy project lasts 9 months.

The core

The five core modules are the foundation of your Liverpool Online MBA programme. The core modules are:

  • research-led and informed by industry and practice
  • interdisciplinary, linking strategy and operations
  • designed to develop you as a leader, equipped for our 21st century digital world, in any region, industry or function.

Core Modules

  1. Being a Leader
  2. The Organisation in a Strategic Context
  3. Finance & Accounting for Managers
  4. Market Perspectives
  5. Innovation and Change

Objective

To lay the foundation for personal and professional development as business leaders, managers and master’s-level learners.

Description:

Start your personal and professional journey as a potential business leader with this module that acts as a foundation for the rest of your master’s programme. The module will encourage you to investigate your own values, strengths, weaknesses and management style, and to apply theories of management and leadership to your own – and fellow students’ – organisational challenges. You can expect to deepen your knowledge of master’s-level learning by studying different elements such as academic integrity and critical reflection, but also by developing your own self-awareness as a team member in an online environment. Throughout the module you will be starting to build up your Personal Development Plan, setting out your career goals and action plans for personal development.

Curriculum insights

  • Being a Leader: problems, perspectives, and persistence
  • Leading from your differences: perceiving yourself and others
  • Making sense yourself: what's your motivation?
  • Leading as articulating: communicating and making decisions
  • Leading versus leadership: position or power?
  • How, when, where, and why are you a leader?

Duration

12 weeks

Objective

To promote a broad, long-term perspective on strategic management for organisational growth in an increasingly dynamic and turbulent world.

Description

Leaders and managers of today’s organisations face a wide array of challenges. In this module, you will start to develop a long-term, critical approach to strategic management and leadership – exploring management theories and using your own experience in your organisation as a starting point. The module is designed to promote a broad, resource-based perspective on organisational growth that takes into account the potential threats of disruptive change from technological, commercial, political or physical causes. You can expect to develop your understanding of organisational design and strategy as well as your recognition of individual and group issues, including evaluation and rewards, effective use of teams and effective decision making.

Curriculum insights

  • Strategy and organisational effectiveness
  • Understanding and designing organisational structures
  • Leading across cultures and national boundaries
  • Stakeholder perspectives
  • Creating, managing and leading teams
  • Models for creating value and competitive advantage

Duration

8 weeks

Objective

To introduce finance and accounting concepts and practices, and teach the art of well-informed management of financial resources.

Description

Decision making is an art. As a business leader, you’ll need to be a good decision maker who can anticipate and evaluate stakeholders’ responses to various alternatives, and recognise trade-offs. To do this, you will need a sound understanding of the underlying finances. This module is designed to provide you with a thorough understanding of the financial resources available to an organisation, how these can be managed to add value and how sustainable competitive advantage can be maintained. As well as being introduced to the basic frameworks for financial accounting, managerial accounting and corporate finance, you will have an opportunity to apply this knowledge while making common business decisions.

Curriculum insights

  • Fundamentals of finance and accounting
  • Preparation and analysis of financial statements
  • Budgeting and financing the business
  • Capital budgeting, working capital management
  • The impact of gearing decisions on operating and financial risk and performance

Duration

8 weeks

Objective

To equip you with understanding of the components of strategic management and the role of marketing within the strategy process.

Description

This module draws especially on the closely-related disciplines of strategy and marketing. The module deals with the macro and micro environments and buying behaviour in consumer and industrial markets.

Curriculum insights

  • Key national and global macroeconomic trends
  • Customer value creation
  • Marketing management
  • Analysing consumer markets
  • How to set apart from the competition: segmentation, differentiation, positioning
  • Pricing considerations and strategy
  • Integrated marketing strategy

Duration

8 weeks

Objective

To develop the understanding and skill needed to foster the climate of creativity and innovation that is essential for a sustainable future.

Description

The perspective of this module is that for leaders to drive a sustainable competitive strategy, particularly in the context of globalisation and disruptive change, organisations must encourage a climate of innovation and creativity. Comparing theories of creativity and innovation, and looking at how organisations must change as their context changes, the module presents you with an opportunity to develop the skills to envision an organisation’s sustainable future and to foster the capacity to achieve it.

Curriculum insights

  • Sustainable competitive advantage – concept and context
  • Theories of innovation and creativity
  • Leading and developing a creative organisation
  • Managing global creativity
  • Change management

Duration

8 weeks

The Electives

You can tailor your Liverpool Online MBA to your professional goals and aspirations by choosing any 3 electives1 from a portfolio of 12. Our elective portfolio includes modules in a variety of disciplines that can help you meet the challenges of a disruptive business world. New electives being introduced are Digital Marketing, Contemporary Trends in Technology and Business Consulting Simulation.

We also defined four suggested subject areas for you – but don’t let these groups restrict your choice. You can select your three electives from any subject area.2



Elective Modules

This programme allows you to choose 3 electives.

  1. Global Business
  2. Global Leadership
  3. International Business
  4. Business in Emerging Markets
  5. Entrepreneurship
  6. Entrepreneurship
  7. Digital Marketing
  8. Contemporary Trends in Technology
  9. Strategic Finance
  10. Investment Strategies
  11. Corporate Finance
  12. Business Consulting Simulation
  13. Operations
  14. Operations Management
  15. Strategic Human Resources Management
  16. Project Management

Objective

To enable you to understand the implications and challenges faced by leaders operating in a global context; to set realistic targets for the development of personal global leadership skills.

Description

This module emphasises the impact of different cultures on our understanding of leadership and on leadership practice in organisations. You will develop an appreciation of the interrelatedness of nations in the global economy and you will explore the changing nature of international business and leadership. 

Curriculum insights

  • Effects of institutions on leaders and leadership context
  • Influences of international trade, foreign direct investment, and regional economic integration
  • Global leadership competencies
  • Cultural competence and intelligence
  • Knowledge management in the context of global leadership 

Duration

8 weeks

Objective

To explore the role of management in the context of operating in an international business setting.

Description

Throughout this module you’ll study how global businesses operate, and the subsequent environment those managing in international business work in. You’ll gain an awareness of the role played by international bodies such as the IMF, EU and WTO while also studying the ethical and cultural issues surrounding management within multinational firms.

Curriculum insights

  • Global governance and regionalism
  • International trade and exchange rates
  • Foreign direct investment
  • Global competitive dynamics, alliances, acquisitions and sustainability
  • Global production, logistics and research and development
  • Corporate governance, financial management and ethics 

Duration

8 weeks

Objective

To analyse the concept of emerging markets and critically evaluate the business opportunities they provide.

Description

In this module, you will deepen your understanding of the theory, practice and role of business in emerging markets. You will consider the opportunities and threats presented by emerging markets, and will study the roles of political, physical and cultural infrastructures, along with managerial responsibilities and corporate social responsibility. You will also explore the different ways in which developed and developing markets view emerging markets, as well as the contrast between for-profit partnerships and not-for-profit partnerships.

Curriculum insights

  • Business environments and ethics in emerging markets
  • Adaptation and expansion into emerging markets
  • Ethics in emerging markets
  • Emerging markets’ customer-bases and expansion opportunities
  • Home-grown businesses in emerging markets
  • Employers and employees in emerging markets

Duration

8 weeks

Objective

To provide a solid theoretical and practical foundation for the entrepreneurial process.

Description

This module presents an opportunity for you to acquire the knowledge and skills needed to create a strategic business plan to launch innovative new business ventures. You will learn the nuts and bolts of the entrepreneurial process, comparing intrapreneurship to entrepreneurship and exploring the importance of entrepreneurship for economic prosperity and well-being. You will evaluate the concept of the entrepreneur as an ‘individual’ and assess how to identify and scrutinise business ideas. Additionally, the various legal forms of organising a new venture, completing the marketing plan, including the relevant research and strategies, are covered.

Curriculum insights

  • The nature of entrepreneurship and the entrepreneur
  • Forming and developing an organisational plan
  • Marketing plan, customer acquisition and retention
  • Developing a financial plan and financing the new venture
  • Strategies for growing a new venture

Duration

8 weeks

Objective

To develop and appraise an organisation's digital marketing strategy; to increase your ability to research and appraise the most recent developments in digital marketing, and assess your own level of digital readiness.

Description

In this module you will focus on how Marketing has changed in response to digital developments. Using real world case studies you will explore the development of online marketing campaigns, including social media marketing and developing an online brand. You will also learn how to develop and critically evaluate a digital marketing strategy and to contrast this with more traditional marketing plans.

Curriculum insights

  • Developing and implementing a digital marketing strategy/campaign
  • Evaluation and improvement of digital marketing performance
  • Creating effective digital experiences
  • Search engine, social media and viral marketing
  • Understanding consumer behaviour in a digital context
  • Web-based performance analytics
  • Digital customer lifecycle management 

Duration

8 weeks

Objective

To develop your ability to identify an emerging technology trend and assess its future impact on a particular business context. The ability to evaluate the potential impact of technology changes and to convert possible threats into business opportunities is a highly desirable skill for managers in contemporary organisation.

Description

How do you identify, research, analyse and evaluate new technology trends? Relevant even more now, you will research an emerging technology and use analytical theories and tools to assess its future strategic impact on a particular area of business. Through collaborative discussion with other students you will contribute to and learn from each other's research topic and develop both breadth and depth of understanding of contemporary technology trends.

Curriculum insights

  • Resources for identifying emerging technology trends
  • Frameworks to analyse a particular technology and assess its impact on a particular context
  • Impact of technology on management careers and career planning
  • Examples of specific technologies: e.g. bitcoins, drones, augmented reality, artificial intelligence, big data analytics, cyber security or the competitive impact of technology led companies, like Uber or Airbnb

Duration

8 weeks

Objective

To provide an overview of investment strategies in a global environment, as well as the methods used by professionals to analyse securities, industries and markets.

Description

This module provides an introduction and overview of investment strategies in a global environment. You will gain a deeper understanding of global financial markets, and of the tools and instruments used in analysis of international and domestic markets. You will become familiar with the processes involved in successful investment selection and portfolio management, examining ways in which news and information about companies, industries and the economy can affect the securities markets, and learning how to value and forecast movements in securities portfolios. The module also encourages you to critically evaluate the reassessment of financial market theories in the wake of the global financial crisis.

Curriculum insights

  • Risk and return
  • Market efficiency, information and pricing
  • Investment analysis and strategy – inc. CAPM, modern portfolio theory
  • Fixed income securities
  • Equity market valuation, futures, hedging
  • Derivatives

Duration

8 weeks

Objective

To provide an overview of corporate finance in the modern global environment.

Description

The materials have been structured in such a way as to enable you to familiarise yourself with key areas of contemporary financing issues facing a corporate entity. You will discuss the theory, principles, tools, and techniques that underlie business financing decisions. You will gain an appreciation of the way in which financing decisions can maximise business value by improving business efficiency, competitiveness and investment returns.

Curriculum insights

  • Sources of long-term financing available for SMEs and corporates
  • Relationship between risk and return
  • Theories of capital structure and dividend policies
  • Working capital management and short-term financing
  • Mergers and acquisitions, corporate restructuring and reorganisation
  • Corporate finance and strategy

Duration

8 weeks

Objective

To consolidate your learning, and to apply your existing knowledge and analytical skills to a practical real world business simulation; to develop awareness of the importance of effective negotiation, communication and teamwork in organisational decision making; to develop students' understanding of the integrated nature of management practice as well as the role of the management consultant.

Description

You will gain practical skills and experience through participation in an online business simulation as part of a team. The simulation is designed to reflect a real-world experience of a consultancy-based project and involves decision making, teamwork and analysis under time pressure.

The electives in the Strategic Finance subject area can help you to develop as a leader ready to create more value in your organisation.

Curriculum insights

  • Work in a team on the online business simulation model as you compete with other teams in the class and make initial decisions, for example, about product quality, pricing, R&D and marketing expenditure for a company
  • Principles and practices of management consultancy
  • Theories of teamworking and tools to facilitate effective peer review and feedback 

Duration

8 weeks

Objective

To provide an understanding of the main operations management techniques and procedures within a managerial context.

Description

This module focuses on contemporary operational issues and techniques in the manufacturing and service sectors. You will learn to assess the characteristics of operations processes, models of operations management and the role that the discipline plays in corporate strategy. The direct link between operations decisions and the supply chain is covered, as are the various quality tools and techniques involved in Total Quality Management, ISO and Six Sigma approaches.

Curriculum insights

  • Design of processes, jobs, products and services and supply networks
  • Capacity planning, project management, planning and control
  • Quality management, statistical process control and forecasting
  • Managing inventory and just-in-time systems
  • Planning and scheduling of production, plus allocation of resources

Duration

8 weeks

Objective

To provide you with an understanding of the key strategic role of human resource management in bringing about organisational success.

Description

In this module, you will gain a critical understanding of the theories, principles, historical trends, current issues and practices relevant to strategic human resource management, gaining real insight into the ways in which human resources management, the organisation, its people and its success are interrelated. You will learn to recognise the importance of various elements – the labour market, performance management, strategic reward management and environmental analysis – for HR planning and retention. You should emerge with a clear understanding of how HR can contribute to organisational success by aligning individual objectives with core business objectives.

Curriculum insights

  • Changing nature of HR function
  • Strategic human resources management and organisational strategy
  • The labour market and company performance 
  • Reward systems and strategies
  • Employee relations
  • Human capital management

Duration

8 weeks

Objectives

To introduce the principles of project management and give a thorough understanding of how to lead projects to a successful conclusion.

Description

This module will introduce you to key principles, terminology and strategies necessary for effective project management in today’s global marketplace. You will focus on project life cycles and the role of both key participants and the project manager throughout each stage of a project. You will hone your leadership skills, learn how best to support and guide team members and how to work effectively amid the constraints of time and budget.

Duration

8 weeks

Dissertation or Consultancy Project

As the capstone of your MBA, you have an opportunity to take the knowledge and experience you have acquired throughout the programme and to apply it in a 9-month Dissertation or Consultancy Project. You will work under the supervision of your personal MBA Faculty Advisor.


Dissertation

Students selecting the “dissertation” path will identify an appropriate research topic, critically select and apply appropriate research methodology and data collection methods to their chosen research topic, and demonstrate a rigorous understanding of the theory and literature relevant to the issues under investigation.


Consultancy Project

Students will work on a specific project for an organisation. The organisation selected will function as the “client” and is normally an employer or another organisation with which the student is familiar. The aim of this path is to enable students to undertake a self-managed process of systematic practitioner inquiry within the management domain.




1 Not all electives may be available in every calendar term.

2 Please note that subject areas are not specialisations and will not appear on your diploma (only on your transcript as modules taken).