The Liverpool Online MBA programme consists of five core modules, a choice of three elective modules1 and culminates in a dissertation or consultancy project.
The first module takes 12 weeks. Each subsequent module lasts 8 weeks and the dissertation or consultancy project lasts 9 months.
The five core modules are the foundation of your Liverpool Online MBA programme. The core modules are:
To lay the foundation for personal and professional development as business leaders, managers and master’s-level learners.
Start your personal and professional journey as a potential business leader with this module that acts as a foundation for the rest of your master’s programme. The module will encourage you to investigate your own values, strengths, weaknesses and management style, and to apply theories of management and leadership to your own – and fellow students’ – organisational challenges. You can expect to deepen your knowledge of master’s-level learning by studying different elements such as academic integrity and critical reflection, but also by developing your own self-awareness as a team member in an online environment. Throughout the module you will be starting to build up your Personal Development Plan, setting out your career goals and action plans for personal development.
To promote a broad, long-term perspective on strategic management for organisational growth in an increasingly dynamic and turbulent world.
Leaders and managers of today’s organisations face a wide array of challenges. In this module, you will start to develop a long-term, critical approach to strategic management and leadership – exploring management theories and using your own experience in your organisation as a starting point. The module is designed to promote a broad, resource-based perspective on organisational growth that takes into account the potential threats of disruptive change from technological, commercial, political or physical causes. You can expect to develop your understanding of organisational design and strategy as well as your recognition of individual and group issues, including evaluation and rewards, effective use of teams and effective decision making.
To introduce finance and accounting concepts and practices, and teach the art of well-informed management of financial resources.
Decision making is an art. As a business leader, you’ll need to be a good decision maker who can anticipate and evaluate stakeholders’ responses to various alternatives, and recognise trade-offs. To do this, you will need a sound understanding of the underlying finances. This module is designed to provide you with a thorough understanding of the financial resources available to an organisation, how these can be managed to add value and how sustainable competitive advantage can be maintained. As well as being introduced to the basic frameworks for financial accounting, managerial accounting and corporate finance, you will have an opportunity to apply this knowledge while making common business decisions.
To equip you with understanding of the components of strategic management and the role of marketing within the strategy process.
This module draws especially on the closely-related disciplines of strategy and marketing. The module deals with the macro and micro environments and buying behaviour in consumer and industrial markets.
To develop the understanding and skill needed to foster the climate of creativity and innovation that is essential for a sustainable future.
The perspective of this module is that for leaders to drive a sustainable competitive strategy, particularly in the context of globalisation and disruptive change, organisations must encourage a climate of innovation and creativity. Comparing theories of creativity and innovation, and looking at how organisations must change as their context changes, the module presents you with an opportunity to develop the skills to envision an organisation’s sustainable future and to foster the capacity to achieve it.
You can tailor your Liverpool Online MBA to your professional goals and aspirations by choosing any 3 electives1 from a portfolio of 12. Our elective portfolio includes modules in a variety of disciplines that can help you meet the challenges of a disruptive business world. New electives being introduced are Digital Marketing, Contemporary Trends in Technology and Business Consulting Simulation.
We also defined four suggested subject areas for you – but don’t let these groups restrict your choice. You can select your three electives from any subject area.2
This programme allows you to choose 3 electives.
To enable you to understand the implications and challenges faced by leaders operating in a global context; to set realistic targets for the development of personal global leadership skills.
To explore the role of management in the context of operating in an international business setting.
To analyse the concept of emerging markets and critically evaluate the business opportunities they provide.
In this module, you will deepen your understanding of the theory, practice and role of business in emerging markets. You will consider the opportunities and threats presented by emerging markets, and will study the roles of political, physical and cultural infrastructures, along with managerial responsibilities and corporate social responsibility. You will also explore the different ways in which developed and developing markets view emerging markets, as well as the contrast between for-profit partnerships and not-for-profit partnerships.
To provide a solid theoretical and practical foundation for the entrepreneurial process.
This module presents an opportunity for you to acquire the knowledge and skills needed to create a strategic business plan to launch innovative new business ventures. You will learn the nuts and bolts of the entrepreneurial process, comparing intrapreneurship to entrepreneurship and exploring the importance of entrepreneurship for economic prosperity and well-being. You will evaluate the concept of the entrepreneur as an ‘individual’ and assess how to identify and scrutinise business ideas. Additionally, the various legal forms of organising a new venture, completing the marketing plan, including the relevant research and strategies, are covered.
To develop and appraise an organisation's digital marketing strategy; to increase your ability to research and appraise the most recent developments in digital marketing, and assess your own level of digital readiness.
In this module you will focus on how Marketing has changed in response to digital developments. Using real world case studies you will explore the development of online marketing campaigns, including social media marketing and developing an online brand. You will also learn how to develop and critically evaluate a digital marketing strategy and to contrast this with more traditional marketing plans.
To develop your ability to identify an emerging technology trend and assess its future impact on a particular business context. The ability to evaluate the potential impact of technology changes and to convert possible threats into business opportunities is a highly desirable skill for managers in contemporary organisation.
How do you identify, research, analyse and evaluate new technology trends? Relevant even more now, you will research an emerging technology and use analytical theories and tools to assess its future strategic impact on a particular area of business. Through collaborative discussion with other students you will contribute to and learn from each other's research topic and develop both breadth and depth of understanding of contemporary technology trends.
To provide an overview of investment strategies in a global environment, as well as the methods used by professionals to analyse securities, industries and markets.
This module provides an introduction and overview of investment strategies in a global environment. You will gain a deeper understanding of global financial markets, and of the tools and instruments used in analysis of international and domestic markets. You will become familiar with the processes involved in successful investment selection and portfolio management, examining ways in which news and information about companies, industries and the economy can affect the securities markets, and learning how to value and forecast movements in securities portfolios. The module also encourages you to critically evaluate the reassessment of financial market theories in the wake of the global financial crisis.
To provide an overview of corporate finance in the modern global environment.
The materials have been structured in such a way as to enable you to familiarise yourself with key areas of contemporary financing issues facing a corporate entity. You will discuss the theory, principles, tools, and techniques that underlie business financing decisions. You will gain an appreciation of the way in which financing decisions can maximise business value by improving business efficiency, competitiveness and investment returns.
To consolidate your learning, and to apply your existing knowledge and analytical skills to a practical real world business simulation; to develop awareness of the importance of effective negotiation, communication and teamwork in organisational decision making; to develop students' understanding of the integrated nature of management practice as well as the role of the management consultant.
You will gain practical skills and experience through participation in an online business simulation as part of a team. The simulation is designed to reflect a real-world experience of a consultancy-based project and involves decision making, teamwork and analysis under time pressure.
The electives in the Strategic Finance subject area can help you to develop as a leader ready to create more value in your organisation.
To provide an understanding of the main operations management techniques and procedures within a managerial context.
This module focuses on contemporary operational issues and techniques in the manufacturing and service sectors. You will learn to assess the characteristics of operations processes, models of operations management and the role that the discipline plays in corporate strategy. The direct link between operations decisions and the supply chain is covered, as are the various quality tools and techniques involved in Total Quality Management, ISO and Six Sigma approaches.
To provide you with an understanding of the key strategic role of human resource management in bringing about organisational success.
In this module, you will gain a critical understanding of the theories, principles, historical trends, current issues and practices relevant to strategic human resource management, gaining real insight into the ways in which human resources management, the organisation, its people and its success are interrelated. You will learn to recognise the importance of various elements – the labour market, performance management, strategic reward management and environmental analysis – for HR planning and retention. You should emerge with a clear understanding of how HR can contribute to organisational success by aligning individual objectives with core business objectives.
To introduce the principles of project management and give a thorough understanding of how to lead projects to a successful conclusion.
This module will introduce you to key principles, terminology and strategies necessary for effective project management in today’s global marketplace. You will focus on project life cycles and the role of both key participants and the project manager throughout each stage of a project. You will hone your leadership skills, learn how best to support and guide team members and how to work effectively amid the constraints of time and budget.
As the capstone of your MBA, you have an opportunity to take the knowledge and experience you have acquired throughout the programme and to apply it in a 9-month Dissertation or Consultancy Project. You will work under the supervision of your personal MBA Faculty Advisor.
Students selecting the “dissertation” path will identify an appropriate research topic, critically select and apply appropriate research methodology and data collection methods to their chosen research topic, and demonstrate a rigorous understanding of the theory and literature relevant to the issues under investigation.
Students will work on a specific project for an organisation. The organisation selected will function as the “client” and is normally an employer or another organisation with which the student is familiar. The aim of this path is to enable students to undertake a self-managed process of systematic practitioner inquiry within the management domain.
1 Not all electives may be available in every calendar term.
2 Please note that subject areas are not specialisations and will not appear on your diploma (only on your transcript as modules taken).