Turning analysis into action

This 100% online MSc in Marketing from the University of Liverpool aims to equip you with tactical and strategic skills for a successful career in a complex and evolving marketing environment.

This thought-provoking and analytically focused programme from the University’s AACSB-accredited Management School will equip you with a rich understanding of the strategic role that marketing plays in driving the profitability of organisations, while maintaining customer satisfaction.

You will acquire an in-depth knowledge of marketing principles at the heart of business-to-business and consumer marketing in today’s data-driven, digitally focused environment. You’ll develop the expertise to identify and react to local and international trends in digital marketing, and become familiar with financial and statistical software used in marketing management.

Studying online alongside your job, you will gain a range of skills and insights that you can apply immediately. On graduation, you will have the opportunity to move forward in your career with an advanced marketing skillset that you can apply in any organisation, anywhere.


Why choose the University of Liverpool Online MSc in Marketing?

  • Gain an operational and strategic level understanding of business-to-business and consumer marketing
  • Study current marketing trends including developments in digital marketing
  • Learn to use metrics to demonstrate the contribution of marketing campaigns to overall business performance
  • Continue working as you study, applying your learning immediately in your current role
  • Gain a recognised degree from an internationally respected university and an AACSB-accredited management school

Master in Marketing highlights

  • Receive expert tuition on the very latest theory and practice in marketing
  • Collaborate with students from all over the world in our flexible, supportive online learning environment
  • Study 100% online, completing your studies when and where you want

A reputation for excellence

The University of Liverpool is a world-class institution, ranked in the top 1% of universities worldwide. It is a member of the UK’s prestigious Russell Group of 24 research-led universities, which includes the universities of Oxford and Cambridge.

The University of Liverpool Management School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – the longest serving global accrediting body for business schools. Much sought-after, AACSB accreditation is awarded to less than 5% of the world’s business and management schools.

Global Career Advisor Network

Join this online postgraduate programme and you’ll gain access to a Global Career Advisor Network that puts you in touch with global professionals and industry insiders. Advisors can provide you with invaluable insights to help you to move ahead professionally, redirect your career or start a new business venture. In addition to these advisory and coaching services, you’ll also have the opportunity to gain insight into different industries through a series of specialised webinars.

Learn more about the Global Career Advisor Network.


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Let’s Go

Meet our students and graduates

See what they have to say about our online management programmes:

Carine Cortbaoui

MSc in Management – Oil & Gas

"It was a real achievement and a milestone in my life and my career – a threshold to enlarge my objectives and set higher goals in life."
Maureen Okomgboeso

MSc in Operations & Supply Chain Management

"The online programme is flexible and engaging. It is an almost real-time learning environment."
Whael Matti

MSc in Project Management

"Today, I stand confidently and say I’m more of an ‘Effective Project Manager’ than before I started with this programme."
Victor Salakta

MSc in Management

"I now have friends in countries I never had any contact with before, such as Norway, Jamaica and Saudi Arabia."
Siew Kuan Koay

MSc in Operations & Supply Chain Management

"I really enjoyed my studies and I know that University of Liverpool has a pool of very good lecturers and student support managers for the online degree programmes."
88% of online students are satisfied or very satisfied with the online MSc in International Accounting & Finance from the University of Liverpool.**