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Online Degree MSc in Marketing

Turning analysis into action

This 100% online MSc in Marketing from the University of Liverpool aims to equip you with tactical and strategic skills for a successful career in a complex and evolving marketing environment.

This thought-provoking and analytically focused programme from the University’s AACSB-accredited Management School will equip you with a rich understanding of the strategic role that marketing plays in driving the profitability of organisations, while maintaining customer satisfaction.

Next start date

(Duration: approx. 20 months’ study + 9 month dissertation)

Mode of delivery
100% online
Professional Development
Build an e-portfolio and benefit from career support from the Global Career Advisor Network
AACSB-Accredited Management School1
International mindset

Develop an international mindset for the digital world

You will acquire an in-depth knowledge of marketing principles at the heart of business-to-business and consumer marketing in today’s data-driven, digitally focused environment. You’ll develop the expertise to identify and react to local and international trends in digital marketing, and become familiar with financial and statistical software used in marketing management.

Studying online alongside your job, you will gain a range of skills and insights that you can apply immediately. On graduation, you will have the opportunity to move forward in your career with an advanced marketing skillset that you can apply in any organisation, anywhere.

All Eyes on You - Online Masters in Marketing

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  • Gain an operational and strategic level understanding of business-to-business and consumer marketing
  • Study current marketing trends including developments in digital marketing
  • Learn to use metrics to demonstrate the contribution of marketing campaigns to overall business performance
  • Continue working as you study, applying your learning immediately in your current role
  • Gain a recognised degree from an internationally respected university and an AACSB-accredited management school
  • Receive expert tuition on the very latest theory and practice in marketing
  • Collaborate with students from all over the world in our flexible, supportive online learning environment
  • Study 100% online, completing your studies when and where you want

This online MSc in Marketing will equip you with an in-depth understanding of marketing practice and a range of transferable analytical skills relevant for roles such as:

  • Marketing Manager
  • Advertising Executive
  • Product Manager
  • Account Director
  • Channel Specialist
  • Online Marketing Manager
  • Marketing Consultant

A reputation for excellence

Association to Advance Collegiate Schools of Business (AACSB) accredited

The University of Liverpool Management School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – the longest serving global accrediting body for business schools. Much sought-after, AACSB accreditation is awarded to less than 5% of the world’s business and management schools.

Russel Group

The University is a member of the prestigious Russell Group of 24 research-led UK universities and is consistently ranked in the top 200 universities worldwide2.

EOCCS certified

Four core modules on this MSc in Marketing have been evaluated and certified by the EFMD Online Course Certification System (EOCCS). Run by EFMD and recognised globally, EOCCS is an accreditation for quality and of exemplary online business and management courses.

Global Career Advisor Network

As an online postgraduate student with the University of Liverpool you’ll gain access to a Global Career Advisor Network that puts you in touch with global professionals and industry insiders. Advisors can provide you with invaluable insights to help you to move ahead professionally, redirect your career or start a new business venture. In addition to these advisory and coaching services, you’ll also have the opportunity to gain insight into different industries through a series of specialised webinars.

Learn more about the Global Career Advisor Network.

Free CMI membership

Join this online programme from our AACSB-accredited Management School1 and you will be eligible for free membership of the Chartered Management Institute (CMI). You’ll gain access to additional career services and professional development resources from the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence in the UK.

Learn more about CMI membership.

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Donald Trump's detractors criticize the president's speaking style for its seeming lack of coherence and simplicity. Yet to his supporters, Trump's extemporaneous style communicates an honest and genuine connection with his audience. Senior lecturer Dr Karl Simms discusses how this is scoring big wins for the unconventional politician.

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The weight loss market in the US is estimated to be worth 66 billion dollars. Europe isn’t too far behind that at 44 billion. It is big business and while its expansion has kept pace with our growing waist lines, its origins can be traced, oddly enough, to a time when food was scarce. University lecturer Myriam Wilks-Heeg discusses how it became an obsession for women.

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1 Many countries have their own accrediting bodies, and degree recognition differs from country to country. If you reside outside of the United Kingdom, please review your country of residence’s requirements to confirm recognition of your programme. According to the 2017 Business School Data Guide as published by AACSB, 786 business schools have earned AACSB accreditation out of an estimated 16,536 business schools worldwide. (The 2017 Business School Data Guide can be found at

2 The University of Liverpool consistently ranks in the top 200 universities worldwide in several of the main university league tables: Times Higher Education’s World Rankings 2018-2019 – 181; QS World University Rankings® 2018-19 – 164; Academic Ranking of World Universities (ARWU) 2018 – in the top 150