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Postgraduate Certificate in Business Administration

Structure

The online PGCert in Business Administration has three core modules and one elective module. The first module takes 12 weeks. Each subsequent module lasts eight weeks.

Core modules

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Being A Leader (12 weeks)

Objective

To lay the foundation for personal and professional development as business leaders, managers and master’s-level learners.

Description:

Start your personal and professional journey as a potential business leader with this module that acts as a foundation for the rest of your master’s programme. The module will encourage you to investigate your own values, strengths, weaknesses and management style, and to apply theories of management and leadership to your own – and fellow students’ – organisational challenges. You can expect to deepen your knowledge of master’s-level learning by studying different elements such as academic integrity and critical reflection, but also by developing your own self-awareness as a team member in an online environment. Throughout the module you will be starting to build up your Personal Development Plan, setting out your career goals and action plans for personal development.

Curriculum insights

  • Being a Leader: problems, perspectives, and persistence
  • Leading from your differences: perceiving yourself and others
  • Making sense yourself: what's your motivation?
  • Leading as articulating: communicating and making decisions
  • Leading versus leadership: position or power?
  • How, when, where, and why are you a leader?

The Organisation in a Strategic Context (8 weeks)

Objective

To promote a broad, long-term perspective on strategic management for organisational growth in an increasingly dynamic and turbulent world.

Description

Leaders and managers of today’s organisations face a wide array of challenges. In this module, you will start to develop a long-term, critical approach to strategic management and leadership – exploring management theories and using your own experience in your organisation as a starting point. The module is designed to promote a broad, resource-based perspective on organisational growth that takes into account the potential threats of disruptive change from technological, commercial, political or physical causes. You can expect to develop your understanding of organisational design and strategy as well as your recognition of individual and group issues, including evaluation and rewards, effective use of teams and effective decision making.

Curriculum insights

  • Strategy and organisational effectiveness
  • Understanding and designing organisational structures
  • Leading across cultures and national boundaries
  • Stakeholder perspectives
  • Creating, managing and leading teams
  • Models for creating value and competitive advantage

Finance & Accounting for Managers (8 weeks)

Objective

To introduce finance and accounting concepts and practices, and teach the art of well-informed management of financial resources.

Description

Decision making is an art. As a business leader, you’ll need to be a good decision maker who can anticipate and evaluate stakeholders’ responses to various alternatives, and recognise trade-offs. To do this, you will need a sound understanding of the underlying finances. This module is designed to provide you with a thorough understanding of the financial resources available to an organisation, how these can be managed to add value and how sustainable competitive advantage can be maintained. As well as being introduced to the basic frameworks for financial accounting, managerial accounting and corporate finance, you will have an opportunity to apply this knowledge while making common business decisions.

Curriculum insights

  • Fundamentals of finance and accounting
  • Preparation and analysis of financial statements
  • Budgeting and financing the business
  • Capital budgeting, working capital management
  • The impact of gearing decisions on operating and financial risk and performance

Elective modules

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This programme allows you to choose 1 elective

Market Perspectives (8 weeks)

Objective

To equip you with understanding of the components of strategic management and the role of marketing within the strategy process.

Description

This module draws especially on the closely-related disciplines of strategy and marketing and deals with the macro and micro environments, and buying behaviour in consumer and industrial markets. You will focus on the issues typically associated with understanding the business environment, environmental and organisational analysis, preparation of a marketing plan, the components of strategic management and the role of marketing within the strategy process. The complexities of global marketing, particularly from an intercultural perspective, and the ethical issues involved in developing a marketing strategy are also covered.

Curriculum insights

  • Key national and global macroeconomic trends
  • Customer value creation
  • Marketing management
  • Analysing consumer markets
  • How to set apart from the competition: segmentation, differentiation, positioning
  • Pricing considerations and strategy
  • Integrated marketing strategy

Innovation and Change (8 weeks)

Objective

To develop the understanding and skill needed to foster the climate of creativity and innovation that is essential for a sustainable future.

Description

The perspective of this module is that for leaders to drive a sustainable competitive strategy, particularly in the context of globalisation and disruptive change, organisations must encourage a climate of innovation and creativity. Comparing theories of creativity and innovation, and looking at how organisations must change as their context changes, the module presents you with an opportunity to develop the skills to envision an organisation’s sustainable future and to foster the capacity to achieve it.

Curriculum insights

  • Sustainable competitive advantage – concept and context
  • Theories of innovation and creativity
  • Leading and developing a creative organisation
  • Managing global creativity
  • Change management

Business Consulting Simulation (8 weeks)

Objective

To consolidate your learning, and to apply your existing knowledge and analytical skills to a practical real world business simulation; to develop awareness of the importance of effective negotiation, communication and teamwork in organisational decision making; to develop students' understanding of the integrated nature of management practice as well as the role of the management consultant.

Description

You will gain practical skills and experience through participation in an online business simulation as part of a team. The simulation is designed to reflect a real-world experience of a consultancy-based project and involves decision making, teamwork and analysis under time pressure.

Curriculum insights

  • Work in a team on the online business simulation model as you compete with other teams in the class and make initial decisions, for example, about product quality, pricing, R&D and marketing expenditure for a company
  • Principles and practices of management consultancy
  • Theories of teamworking and tools to facilitate effective peer review and feedback

Business Finance (8 weeks)

Objective

To provide an overview of business finance in the modern global environment.

Description

The materials have been structured in such a way as to enable you to familiarise yourself with key areas of contemporary financing issues facing a corporate entity. You will discuss the theory, principles, tools, and techniques that underlie business financing decisions. You will gain an appreciation of the way in which financing decisions can maximise business value by improving business efficiency, competitiveness and investment returns.

Curriculum insights

  • Sources of long-term financing available for SMEs and corporates
  • Relationship between risk and return
  • Theories of capital structure and dividend policies
  • Working capital management and short-term financing
  • Mergers and acquisitions, corporate restructuring and reorganisation
  • Corporate finance and strategy

Business in Emerging Markets (8 weeks)

Objective

To analyse the concept of emerging markets and critically evaluate the business opportunities they provide.

Description

In this module, you will deepen your understanding of the theory, practice and role of business in emerging markets. You will consider the opportunities and threats presented by emerging markets, and will study the roles of political, physical and cultural infrastructures, along with managerial responsibilities and corporate social responsibility. You will also explore the different ways in which developed and developing markets view emerging markets, as well as the contrast between for-profit partnerships and not-for-profit partnerships.

Curriculum insights

  • Business environments and ethics in emerging markets
  • Adaptation and expansion into emerging markets
  • Ethics in emerging markets
  • Emerging markets’ customer-bases and expansion opportunities
  • Home-grown businesses in emerging markets
  • Employers and employees in emerging markets

Contemporary Trends in Technology (8 weeks)

Objective

To develop your ability to identify an emerging technology trend and assess its future impact on a particular business context. The ability to evaluate the potential impact of technology changes and to convert possible threats into business opportunities is a highly desirable skill for managers in contemporary organisation.

Description

How do you identify, research, analyse and evaluate new technology trends? Relevant even more now, you will research an emerging technology and use analytical theories and tools to assess its future strategic impact on a particular area of business. Through collaborative discussion with other students you will contribute to and learn from each other's research topic and develop both breadth and depth of understanding of contemporary technology trends.

Curriculum insights

  • Resources for identifying emerging technology trends
  • Frameworks to analyse a particular technology and assess its impact on a particular context
  • Impact of technology on management careers and career planning
  • Examples of specific technologies: e.g. bitcoins, drones, augmented reality, artificial intelligence, big data analytics, cyber security or the competitive impact of technology led companies, like Uber or Airbnb 

Digital Marketing (8 weeks)

Objective

To develop and appraise an organisation's digital marketing strategy; to increase your ability to research and appraise the most recent developments in digital marketing, and assess your own level of digital readiness.

Description

In this module you will focus on how Marketing has changed in response to digital developments. Using real world case studies you will explore the development of online marketing campaigns, including social media marketing and developing an online brand. You will also learn how to develop and critically evaluate a digital marketing strategy and to contrast this with more traditional marketing plans.

Curriculum insights

  • Developing and implementing a digital marketing strategy/campaign
  • Evaluation and improvement of digital marketing performance
  • Creating effective digital experiences
  • Search engine, social media and viral marketing
  • Understanding consumer behaviour in a digital context
  • Web-based performance analytics
  • Digital customer lifecycle management

Entrepreneurship (8 weeks)

Objective

To provide a solid theoretical and practical foundation for the entrepreneurial process.

Description

This module presents an opportunity for you to acquire the knowledge and skills needed to create a strategic business plan to launch innovative new business ventures. You will learn the nuts and bolts of the entrepreneurial process, comparing intrapreneurship to entrepreneurship and exploring the importance of entrepreneurship for economic prosperity and well-being. You will evaluate the concept of the entrepreneur as an ‘individual’ and assess how to identify and scrutinise business ideas. Additionally, the various legal forms of organising a new venture, completing the marketing plan, including the relevant research and strategies, are covered.

Curriculum insights

  • The nature of entrepreneurship and the entrepreneur
  • Forming and developing an organisational plan
  • Marketing plan, customer acquisition and retention
  • Developing a financial plan and financing the new venture
  • Strategies for growing a new venture

Global Leadership (8 weeks)

Objective

To enable you to understand the implications and challenges faced by leaders operating in a global context; to set realistic targets for the development of personal global leadership skills.

Description

This module emphasises the impact of different cultures on our understanding of leadership and on leadership practice in organisations. You will develop an appreciation of the interrelatedness of nations in the global economy and you will explore the changing nature of international business and leadership. 

Curriculum insights

  • Effects of institutions on leaders and leadership context
  • Influences of international trade, foreign direct investment, and regional economic integration
  • Global leadership competencies
  • Cultural competence and intelligence
  • Knowledge management in the context of global leadership 

International Business (8 weeks)

Objective

To enable you to adapt your managerial and decision-making skills in order to successfully lead multicultural and geographically dispersed global companies.

Description

This module explores various theories and models underlying the growth of international trade and globalisation. It analyses how businesses can organise, staff, capitalise, and successfully grow their international operations in a successful and ethical manner. You will learn to apply knowledge of international business-relevant concepts and content to practical problems within a global business environment. You will consider how various levels of the political and economic environment impact on global business strategy and decision making. In this module, you will also analyse the impacts of financial, logistic and supply chain decisions on globalisation strategy in the context of a real-world case study.

Curriculum insights

  • Global governance and regionalism
  • International trade and exchange rates
  • Foreign direct investment
  • Global competitive dynamics, alliances, acquisitions and sustainability
  • Global production, logistics and research and development
  • Corporate governance, financial management and ethics 

Investment Strategies (8 weeks)

Objective

To provide an overview of investment strategies in a global environment, as well as the methods used by professionals to analyse securities, industries and markets.

Description

This module provides an introduction and overview of investment strategies in a global environment. You will gain a deeper understanding of global financial markets, and of the tools and instruments used in analysis of international and domestic markets. You will become familiar with the processes involved in successful investment selection and portfolio management, examining ways in which news and information about companies, industries and the economy can affect the securities markets, and learning how to value and forecast movements in securities portfolios. The module also encourages you to critically evaluate the reassessment of financial market theories in the wake of the global financial crisis.

Curriculum insights

  • Risk and return
  • Market efficiency, information and pricing
  • Investment analysis and strategy – inc. CAPM, modern portfolio theory
  • Fixed income securities
  • Equity market valuation, futures, hedging
  • Derivatives

Operations Management (8 weeks)

Objective

To provide an understanding of the main operations management techniques and procedures within a managerial context.

Description

This module focuses on contemporary operational issues and techniques in the manufacturing and service sectors. You will learn to assess the characteristics of operations processes, models of operations management and the role that the discipline plays in corporate strategy. The direct link between operations decisions and the supply chain is covered, as are the various quality tools and techniques involved in Total Quality Management, ISO and Six Sigma approaches. 

Curriculum insights

  • Design of processes, jobs, products and services and supply networks
  • Capacity planning, project management, planning and control
  • Quality management, statistical process control and forecasting
  • Managing inventory and just-in-time systems
  • Planning and scheduling of production, plus allocation of resources

Project Management (8 weeks)

Objective

To identify the different roles of a project manager and project management in the various phases of a project life cycle.

Description

This module provides an analysis of the discipline of project management as it may be applied to activities in the industrial, commercial and public sectors. It explores the differences and similarities between project management and general or line management. You will identify the roles of the project manager and project management in the various phases of the life cycle of a project and examine the tools and techniques used by project managers. Using simulated project scenarios, you will be able to test the application of knowledge and techniques in a practical context.

Curriculum insights

  • Project management v. general line management
  • The project life cycle from initiation to termination
  • The project manager: skills, knowledge, and training
  • The project organisation: organisational structures – matrix, project etc.
  • Project planning: cost planning – estimating, establishing budgets etc.
  • Risk management, procurement, monitoring & control and termination

Strategic Human Resources Management (12 weeks)

Objectives:

To provide deep understanding and skills relating to theories, principles, historical trends and current practices relevant to human resource management strategy.

Description:

As a student, you will explore the shifting role of HR from process manager to strategic business advisor. You will develop key transferable skills relevant to roles that require the effective management of both human and knowledge capital. This module serves as an intellectual platform from which to proceed to further modules of study.

This is your chance to set yourself apart from others.


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